TV Azteca / Grupo Salinas Great Place to Work / Internal Communications Campaign

Great Place to Work — Internal Communications Campaign Mexico · 2016

CHALLENGE

Develop a cohesive internal communications campaign that balanced TV Azteca’s corporate visual identity with Great Place to Work brand guidelines, while maintaining consistency across a wide range of formats and communication channels.

CONTEXT

As part of TV Azteca’s participation in the Great Place to Work process, an internal communication initiative was developed to engage employees, encourage participation and communicate key milestones throughout the organization.

The campaign extended beyond the company’s main headquarters, reaching teams across TV Azteca’s regional operations throughout Mexico.

MY ROLE

Visual design and adaptation of key campaign messages across multiple internal communication formats, ensuring consistency between TV Azteca’s corporate identity and Great Place to Work guidelines.

DELIVERABLES

Digital and print communications including desktop wallpapers, vertical and horizontal internal screens, email communications, newsletters, internal publications and campaign assets for regional offices.