SCHERING-PLOUGH / MSD

Brand Integration & Corporate Communications Mexico · Pharmaceutical Industry

CHALLENGE

Develop corporate communication materials supporting the integration of Schering-Plough and MSD in Mexico, while maintaining visual consistency and respecting the brand standards of both organizations throughout the transition and other special corporate news.

CONTEXT

Following the merger of Schering-Plough and MSD, internal communication became an important part of bringing teams, messages and corporate identities together under a unified organization.

The project included the adaptation and development of editorial, digital and printed materials for employees in Mexico. Prior to the merger, I had also worked on Schering-Plough’s internal corporate magazine and communication materials over several years, providing continuity throughout the transition.

MY ROLE

Corporate and editorial design across internal publications, brand integration materials and employee communications. My work included translating corporate guidelines into consistent print and digital applications while maintaining clarity across a broad range of content and formats.

DELIVERABLES

Corporate magazines, internal publications, editorial articles, brochures, printed communications and digital materials.