PAM.ELIZALDE / PORTFOLIO

Soprano / Ana Paula Malagon

Project type
Brand Strategy / Music Industry
Date
2021
Location
Mexico

Paula Malagón is a Mexican soprano whose career spans Lincoln Center, the Philadelphia Symphony Orchestra, and first place at the Maria Callas International Singing Competition. Her brand needed to honor both her classical roots and her evolution into an original Latin-pop-folk artist.

I developed her complete visual identity around a water metaphor — Spring, Rivers, Sea — each phase representing a chapter of her artistic journey. The system flows from her classical training origins through her debut album Mar de Voces, a genre-crossing project blending Afro-Latin percussion, electronic elements, and cinematic orchestration.

Brand identity · Press kit · EP & single artworks for Spotify, Apple Music & YouTube · Photo and video creative consulting

Singer recording in a studio with a vintage microphone and musicians in the background
Open press kit book with photographs of the singer and the poem lines "I smile again" and "I’ll dance"
Soprano wordmark in black serif letters, with a profile portrait of the singer inside the letter S
Mobile phone with the Spotify player showing the song "Dime si soy" next to the Mar de Voces cover with a profile portrait
White line icon of waves on a black background, inside a circle, from the Paula Malagón identity
White line icon of a waterfall with drops and scales, inside a circle, from the Paula Malagón identity
White line icon of sea waves and clouds, inside a circle, from the Paula Malagón identity
Banner with a smiling Paula Malagón sitting on the floor, surrounded by song lyrics in a word cloud and the title Mar de Voces