Montagne - Rock Climbing - Brand

Project type
Brand Strategy - Sports
Date
2014-2025
Location
Mexico

Montagne is a team of expert climbers and outdoor athletes in Mexico — a brand that needed to feel as bold and precise as the sport itself. I developed the brand identity, merchandise line, and provided creative consulting to translate the raw energy of climbing culture into a visual language that works on a summit and on a screen.

Brand identity · Merchandise design · Creative consulting

Climber with a helmet and harness reaching for a hold on a rock face
Montagne MJC Mx logo, a triangle with a climber, over a photograph of rocks and trees
Montagne MJC Mx logo with a red triangle and a climber, on a round black background
Montagne logo on black and white backgrounds, and on red, white and black T-shirts, next to a pile of climbing helmets
Pile of climbing helmets, harnesses and shoes with the Montagne MJC Mx logo on top