L’ORÉAL PARIS / Retail Campaign Adaptation & BTL

Mexico City · Beauty / Retail Communications

CHALLENGE

Adapt L’Oréal Paris global campaign assets for the Mexican market across a wide range of retail, BTL and large-format applications, while preserving the visual quality, consistency and brand standards of the original campaign.

The challenge was to translate master graphics into multiple physical and digital formats without losing impact, hierarchy or photographic quality, ensuring that every execution worked effectively at its final scale and production context.

CONTEXT

As part of the agency team supporting L’Oréal Paris campaign rollouts in Mexico, we developed local adaptations for product launches across retail, point-of-sale, BTL, print and large-format communication.

The scope also included internal sales communications and annual convention materials, such as keynote presentations, campaign previews and visual assets used by commercial teams to introduce new launches.

Each campaign required adapting global artwork into a cohesive local implementation system, combining photographic retouching, layout adaptation and production preparation for different suppliers and media formats.

MY ROLE

Adaptation and production of campaign graphics for the Mexican market, including master artwork for large-format applications, point-of-sale materials, BTL assets and digital presentations.

My responsibilities included photographic retouching, layout adaptation, visual consistency across formats, preparation of production-ready artwork and development of presentation materials for sales teams and internal campaign previews.

DELIVERABLES

Retail graphics · Point-of-sale materials · BTL applications · Large-format graphics · Print production artwork · Digital assets · Keynote presentations · Sales convention materials · Campaign previews