GRYPHO Fashion Brand / Seasonal Collections & Apparel Graphics

Fashion Graphics · Textile Collaboration · Retail Collections

The Challenge

Develop graphic concepts for seasonal fashion collections, working closely with apparel and textile designers to translate each collection’s creative direction into distinctive graphics for garments and accessories.

While the fashion team defined the silhouettes, fabrics and construction of each piece, our role was to create the visual graphics that completed the collection developing artwork, motifs, typography and graphic treatments that felt contemporary, desirable and aligned with each season’s concept.

The challenge was to make every graphic work not only as an individual design, but as part of a cohesive fashion collection ready for retail.

Context & Scale

The collections were distributed through department stores and brand boutiques across Mexico, with selected pieces becoming part of seasonal window displays and retail showcases.

Each collection explored a different creative universe, including themes inspired by Rome, ancient mythology, safari, contemporary art and other cultural references. This required defining a clear visual language, color direction and graphic system for every season.

The work also extended into special runway pieces and higher-impact applications developed for the brand’s fashion presentations, including collections associated with its participation in Fashion Week.

My Role

I worked as part of the creative team developing the graphic identity of each collection in close collaboration with fashion and textile designers.

My responsibilities included conceptual exploration, graphic development, illustration and artwork, typography, color application, placement graphics and adaptation of designs across different garments and formats.

The process required understanding how a two-dimensional graphic would behave on fabric, interact with the cut of the garment and remain visually consistent across an entire seasonal collection.

Deliverables

Seasonal Graphic Concepts · Apparel Graphics · Textile Artwork · Illustration · Typography · Color Direction · Print Placement · Collection Graphics · Retail Applications · Window Display Pieces · Runway Applications