ITALIKA / Mobility that Transforms Lives Campaign

Internal Communications · Endomarketing · Art Direction · Campaign Design · Brand Systems

The Challenge: Building a national internal brand experience across digital, print and physical environments.

Working alongside ITALIKA’s Corporate Communications team, we developed a nationwide internal communications campaign designed to connect a rapidly growing organization — from newly onboarded employees to senior leadership.

The challenge was to build a shared narrative capable of strengthening integration, motivation, pride and a sense of belonging, while remaining consistent with the ITALIKA brand and adapting the message to different audiences, organizational levels and physical environments.

Context & Scale

Following a particularly challenging period for the company, we developed a three-month internal communication campaign built around the concept “Mobility that Transforms Lives.”

The campaign was implemented nationwide across corporate offices, operational facilities and distribution centers, combining digital communications, printed materials and environmental graphics.

The visual system had to perform consistently across a wide range of touchpoints, including executive communications, employee messaging, wallpapers, corporate portals, event branding, hanging banners, walls, mirrors, elevators and other workplace applications.

Rather than designing isolated pieces, we created an integrated campaign system capable of maintaining a consistent narrative and visual identity throughout every phase of the rollout.

My Role

I collaborated with leadership and Corporate Communications teams to develop the campaign concepts, messaging and overall visual direction.

I was responsible for the art direction and design of the campaign’s master graphics, their adaptation across key digital, print and environmental applications, and the development of a dedicated campaign brandbook that connected ITALIKA’s existing identity with the new visual system.

I also prepared master files and production specifications for local teams and suppliers, helping ensure consistency and quality across nationwide implementations.