ACCIONA / New Offices Change Management Campaign

ACCIONA: Welcome to Our New Workplace Change Management & Internal Communications

CHALLENGE

Develop an internal communications campaign to support ACCIONA employees throughout the transition to the company’s new offices in Mexico City, making the relocation process clear, approachable and easy to navigate.

CONTEXT

Working closely with ACCIONA’s Corporate Wellbeing team, the project focused on change management, employee onboarding and communication during the different stages of the office relocation.

The campaign translated institutional brand guidelines into a new visual communication system designed specifically for the move. A series of informative and engaging materials guided employees from the initial announcement through preparation, relocation and adaptation to the new workplace.

To ensure consistency beyond the core campaign, implementation guidelines and editable templates were also developed so internal teams could create additional communications while maintaining the established visual system.

MY ROLE

Visual concept development, communication design and adaptation of key messages across digital and printed internal touchpoints, including infographic-based communications, campaign templates and implementation guidelines.

DELIVERABLES

Internal campaign concept, digital communications, printed materials, moving guides, infographics, presentation templates, communication templates and campaign implementation guidelines.