SINAPTIC: Cybersecurity
- Project type
- Re Branding, Brandbook, Keynote
- Date
- 2015
- Location
- Mexico City
The challenge
Sinaptic® is a Mexico-based cybersecurity and network connectivity firm serving enterprise clients across Mexico, the US, and Canada. Despite offering highly specialized services, vulnerability audits, penetration testing, forensic analysis, and ISO 27001-compliant security frameworks, their brand visual system didn't communicate the precision and authority their clients needed to trust them with their most critical assets.
What I did
Led a full brand refinement focused on translating technical credibility into a cohesive, professional identity. This included a complete visual audit, a redrawn iconography system, a detailed brand book with usage standards, and a suite of infographics designed to make complex cybersecurity services immediately understandable to decision-makers and C-suite audiences.
Deliverables
Brand refresh · Iconography system · Brand book & style guidelines · Corporate brochures · Service infographics · Visual communication standards
Impact
A brand system that now operates consistently across three markets and three languages, Spanish, English, and French, giving Sinaptic the visual authority to compete at enterprise level alongside partners like Cisco and Microsoft Sentinel.
