TV AZTECA — FIFA WORLD CUP SOUTH AFRICA

Internal Campaign & Match-Day Communications

The Challenge Create a flexible visual campaign for TV Azteca’s special broadcasts of Mexico’s matches during the South Africa World Cup, translating the excitement of the tournament into internal communications, invitations and match-day materials that could be consistently adapted across different regional offices.

Context & Scale As part of TV Azteca’s corporate World Cup campaign, we developed a series of communications designed to bring the experience of South Africa closer to employees across the organization regardless of their location.

Each Mexico match required its own set of assets, including event invitations, internal communications and printed or digital materials. The master designs and visual guidelines were created centrally and then distributed to regional TV Azteca offices, allowing local teams to customize logistics while maintaining a consistent campaign identity.

The result was a coordinated communication system that extended the World Cup experience across multiple locations and helped turn each broadcast into an internal shared event.

My Role: I worked on the visual development and adaptation of the campaign, including photo editing, graphic composition and the production of digital and printed communication assets for each match.

I also prepared and distributed master artwork and visual guidelines to regional teams, enabling them to adapt event information locally while preserving the overall look and feel of the campaign.