TV AZTECA NOTICIAS / Broadcast Assets & Visual System

The Challenge Develop a structured visual asset system for the renewed identity of TV Azteca Noticias and its opinion programming, creating graphic proposals that remained consistent with the network’s visual language while being intentionally designed for motion, broadcast integration and post-production.

The challenge was not only to create individual graphics, but to establish a flexible visual framework that could move seamlessly between photography, on-air graphics, digital communication and large-format applications.

Context & Scale The process began with the art direction of multiple photo shoots with anchors, journalists and on-air talent, working closely with photographers, production teams and the personalities themselves to achieve a consistent editorial look.

The selected portraits were then retouched and integrated into a wide range of official communication assets, including outdoor advertising, billboards, vehicle graphics, promotional materials, show openers, digital campaigns and multimedia pieces.

Because the news division regularly evolved its visual identity, the system also needed to support continuous updates and multiple formats. Deliverables included digital wallpapers, promotional flyers, lower thirds, graphic straps, broadcast-support assets and complementary visuals for live programming.

My Role I worked across the complete visual production process, combining Art Direction, Photography Direction, Graphic Design and Photo Retouching.