PAM.ELIZALDE / PORTFOLIO

Four Seasons - 4 Share

Project type
Lifestyle
Date
2022
Location
Mexico

Welcome program for the new Four Seasons Tamarindo, Jalisco. I developed the full creative concept — naming (4SHARE, a play on the brand's DNA), key messaging, campaign identity, and all digital materials. From strategic brief to final deliverables, the campaign translated luxury hospitality into the idea of sharing something truly exceptional.

Creative strategy · Naming · Visual identity · Digital campaign

Collage of 4SHARE invitation cards and beach photographs on a dark background, with the 4SHARE logo and tree emblem
4SHARE logo with the Four Seasons tree emblem over a dimmed view of the Tamarindo coastline
Welcome screen "Bienvenidos a Four Seasons Resort Tamarindo, Jalisco, México" with an aerial view of the resort among the jungle
Desktop monitor on a hotel-style desk showing the Four Seasons Tamarindo welcome page, with a beach view and a map of Mexico
Tablet on a wooden desk showing the Four Seasons welcome page over a sunset beach with palm trees
Welcome program layouts: the main welcome screen above four page variations with beach, golf and sunset photographs
Terrace with a plunge pool overlooking a rocky cove and the Pacific Ocean in Tamarindo
Aerial view of a person walking on a sandy beach next to the waves of the Pacific