LMC: Brand identity for a Mexican foundation
- Project type
- Brand Design
- Date
- 2019
- Location
- Mexico
Logo Design · Brand Identity · Symbolic Storytelling · Mexico
Some logos carry an entire worldview inside a single mark. LMC — Luces Marcan Cambios — is a foundation rooted in indigenous community, missionary faith, and the land itself. The brief was unusually specific: the imagotype had to contain a local native flower, a flame representing faith, a dove for the missionaries, and the mountain where the community lives.
The challenge was distilling four deeply symbolic elements into one cohesive, scalable mark without losing the meaning behind any of them. The result is an imagotype that works across all sizes and applications, and that the community immediately recognized as their own.
Logo design · Symbolic identity · Imagotype · Brand system
