Fonebee · Brand Check-Up & Rebranding

Project type
Re Branding + Brand Check Up
Date
2025
Location
Miami

Brand Audit · Brand Strategy · Visual Identity · Tech / Telecom · USA & Mexico

Fonebee is a hybrid VoIP and business communication platform helping small to mid-size companies replace traditional phone infrastructure with cost-efficient, scalable systems. A solid product with a brand that hadn't evolved to match it.

The project started with a Brand Check-Up — a full audit of their visual identity, messaging, and market positioning — which revealed the gaps between where the brand was and where the business needed to go. The diagnosis guided a complete rebranding, bringing Fonebee's identity in line with the precision and reliability their technology delivers.

Brand Check-Up · Brand strategy · Visual identity · Rebranding

Orange poster with floating promotional items (headphones, water bottle, notebook and pens) branded with the Fonebee bee identity
Fonebee logo evolution: the previous logo above and the new logo below
Three Fonebee outdoor posters on a wall with the tagline "Bee smart. Bee connected."
Black mug with the Fonebee bee-in-a-speech-bubble icon
Black cap with the Fonebee bee-in-a-speech-bubble icon
Fonebee brand book spreads: identity evolution, colour palette and typography
Black shopping bag with the Fonebee logo against a red and orange background