En Manada · Pet Insurance Brand

Project type
Branding
Date
2019
Location
Mexico

En Manada is a pet insurance company built on a simple truth: everything is safer in a pack. The logo embeds the brand's entire personality into a single mark — the letters hide a dog, a cat, a rabbit, and a hamster inside the typography, with a paw print completing the family. Friendly, trustworthy, and instantly recognizable.

I developed the complete brand system, corporate materials, and social media identity for a company where warmth and reliability had to coexist in equal measure.

Brand system · Logo design · Corporate materials · Social media

Laptop showing the En Manada logo surrounded by photos of dogs
Mockup of En Manada Instagram posts with dogs and pet owners
Phone showing an En Manada Instagram post with a close-up of a border collie
Phone showing an En Manada Instagram post with a golden retriever and the paw-print shield badge